THISCHILDHOOD
A personalized, illustrated parenting guide from before birth to eighteen, made to be a family keepsake.
Visit thischildhood.com (opens in a new tab) An independent company
Ideas made
part of life.
We build consumer brands and digital products
with a place in people's everyday lives.
01 /The company
Built around the
people who use it.
Purp Capital is the company behind a growing family of consumer brands and digital products.
Our work spans personal keepsakes and fitness technology. Each product has its own identity, with the same focus on thoughtful design and a clear reason to exist.
- Company
- Purp Capital Co Inc.
- Established
- 2025
- Incorporated
- Delaware, United States
02 /Our brands
Different ideas.
A shared home.
REPS
An iPhone fitness app that uses computer vision to count bodyweight exercise reps and give real-time feedback.
View on the App Store (opens in a new tab)03 /Get in touch